Tourism Chief Aims to Rekindle Love for Hong Kong
In a recent television interview, tourism chief Rosanna Law emphasized her main goal for the coming year: making visitors “fall back in love” with Hong Kong. Law’s focus is not on achieving high tourist numbers but on creating a lasting connection with the city. Last year, Hong Kong welcomed 45 million tourists, slightly below the initial estimate of 46 million. Despite this, Law remains determined to prioritize quality over quantity.
A Shift in Perspective
Law acknowledged that before the pandemic, there were concerns about the city receiving an excessive number of tourists. This prompted a reassessment of priorities, leading to a new approach focused on fostering genuine affection for Hong Kong. Rather than chasing after record-breaking visitor figures, Law aims to cultivate a sense of attachment that will inspire travelers to return time and time again. Cruise Terminal Development
Addressing the city’s cruise terminal development outlined in a recent tourism blueprint, Law highlighted potential changes in the management of the facility. Authorities are considering requiring future operators to commit to bringing in cruise ships as part of the tender process. This strategic move aims to enhance the terminal’s competitiveness and attractiveness, ensuring a steady flow of vessels in the future. Looking Ahead
As part of the upcoming tender exercise for the cruise terminal’s managing rights in 2025, officials are reviewing the terms and conditions to optimize the port’s operations. By encouraging firms to include provisions for cruise ship dockings in their proposals, Law hopes to revitalize the terminal’s role as a key hub for maritime tourism. This proactive approach aligns with her broader vision of rekindling love for Hong Kong among both local and international visitors.
Addressing the city’s cruise terminal development outlined in a recent tourism blueprint, Law highlighted potential changes in the management of the facility. Authorities are considering requiring future operators to commit to bringing in cruise ships as part of the tender process. This strategic move aims to enhance the terminal’s competitiveness and attractiveness, ensuring a steady flow of vessels in the future.
Looking Ahead
As part of the upcoming tender exercise for the cruise terminal’s managing rights in 2025, officials are reviewing the terms and conditions to optimize the port’s operations. By encouraging firms to include provisions for cruise ship dockings in their proposals, Law hopes to revitalize the terminal’s role as a key hub for maritime tourism. This proactive approach aligns with her broader vision of rekindling love for Hong Kong among both local and international visitors.
Law’s commitment to prioritizing quality over quantity signals a promising shift in the city’s tourism strategy. By focusing on fostering meaningful connections with travelers and enhancing key infrastructure, Hong Kong aims to position itself as a top destination for years to come. As visitors rediscover the city’s charm and allure, Law’s vision of reigniting love for Hong Kong may well become a reality.
