Hong Kong Free Press (HKFP) offers advertising opportunities for businesses to promote their brand to a highly engaged, affluent, English-speaking audience. Founded in 2015, HKFP is an independent news outlet that values credibility, impartiality, and independence. The platform reaches a wide audience through its website, social platforms, newsletter, and podcast.
HKFP has received numerous awards for its journalism, including recognition from prestigious organizations like the Human Rights Press Awards and the Index on Censorship. The platform is highly regarded as the most trusted English-language online outlet, according to the Centre for Communication & Public Opinion Survey at the Chinese University of Hong Kong.
Businesses can partner with HKFP through various advertising packages, such as advertorial features, event packages, banner ads, social media posts, CEO interviews, newsletter classifieds, podcast sponsorship, and more. These packages offer businesses the opportunity to reach HKFP’s audience through different channels and formats.
For those interested in sponsoring specific aspects of HKFP’s operations, options include sponsoring the photography section, newsletter software, newsroom costs, and more. Additionally, HKFP welcomes donations-in-kind to support essential operating costs. Donors can choose to sponsor specific items or services that contribute to the smooth running of the newsroom.
HKFP also offers direct donation options for readers who wish to support independent journalism. Becoming an HKFP Patron allows readers to contribute to the platform’s mission of providing impartial news coverage. Patrons receive exclusive benefits such as access to columns, tote bags, previews of features, and more.
In conclusion, HKFP provides a platform for businesses to promote their brand to a diverse and engaged audience while supporting independent journalism in Hong Kong. By partnering with HKFP, businesses can benefit from the platform’s credibility, reach, and commitment to ethical journalism.